TEDxOxford 2012 Videos: Pernille Tranberg

Your personal data is the oil of today — the digital economy is built on it. Companies are tracking and analysing every move we make. The Danish journalist Pernille Tranberg, who wrote the book “Fake It – Your Guide to Digital Selfdefense” with the German journalist Steffan Heuer, explains what happens with your data, what it can cost you now and in years to come. And she lays out how you can protect yourself with a variety of easy-to-use tools, one is using multiple identities.

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